Cigar Flavor Recognition and Identification

By Rob Gray, Ph.D.

Memories of Barnyards Past

Flavor recognition and identification
Imagine yourself sitting back enjoying a new cigar. As you take a nice long draw and retrohale the smoke you think to yourself: “Mmmm, that tastes like something I have had before but I am not sure what.” As you take another puff, your thoughts continue: “Perhaps the flavor reminds me of wood or maybe cocoa or maybe… barnyard!”

That churning sound you hear coming from your head is your brain trying to access its hard drive…your long-term memory storage for flavors. An essential part of our experience with a cigar is linking the sensations we are currently receiving from our taste buds and olfactory receptors with the memory of something we have tasted in the past. Flavor recognition is the feeling that we have experienced the flavor before – kind of like a flavor déjà vu. At this stage we cannot connect a name with the flavor; we just know it is familiar. Flavor identification occurs when we give a name to the flavor we are experiencing. Our ability to recognize and identify flavors in a cigar will essentially depend on two things: the catalog of flavor memories we have stored away, and the efficiency with which we can access them.

?Types of Flavor Memories

Memory experiences?One of the difficulties we will have in recognizing and identifying a cigar’s flavor is that we actually have two different types of flavor memories; and these types of memories can often interfere with each other. The first type is memories generated from actual sensory experience. For example, when you were a child and tried a cup of hot cocoa for the first time, the chemical reactions in your taste buds and olfactory receptors were converted into electrical signals that were sent to the “flavor processor” in your brain. This processor, called the gustatory cortex, is located deep in the center of your brain. Your experience of the flavors in the cocoa was then filed away in your gustatory cortex as a flavor memory. Certain cigars (like a sweet maduro) can produce a very similar pattern of brain activity and thus trigger your childhood memory for cocoa, resulting in flavor recognition.



The quantity and quality of this first type of flavor memory will depend on a variety of factors including: 1) childhood experiences, 2) current eating and drinking habits, and 3) “taster-type”. Let’s look at each of these in turn.

Research has shown that our most vivid and persistent memories are formed when we are children. This is largely because at this stage in development the connections in our brain are “plastic”, that is, they can easily be changed based on the experiences we are having. When we become adults these connections become “hard-wired” and are harder to change. This explains why it is much easier to learn a new language as a child. Therefore, the catalog of flavor memories you have will depend, in part, on the richness and variety of experiences you had as a child (e.g., foods eaten, places visited). For example, a cigar smoker who lived exclusively in a city environment as a child is unlikely to have memories based on actual sensory experience of “barnyard” flavors and aromas.

Although it is more difficult to form flavor memories as an adult, it does still happen. That is why the current eating and drinking habits of a cigar smoker will influence their memory catalog. People that are more adventurous eaters and regularly try foods and libations from different countries and cultures will have a wider array of memories that can be called upon when trying to recognize and identify the flavors in a cigar.

Finally, the quality of your flavor memories will depend on your “taster-type” (see my article: Distinguishing Flavors in Cigars: Are you a Supertaster?). “Supertasters” will have much more vivid and detailed flavor memories than Nontasters. Supertasters store memories in “high resolution”. An analogy would be saving a high-resolution photo on your computer. When opened later, a “hi-rez” photo will reveal more details of the scene that was photographed.

Memory representations
The second type of memory is what I will call mental representations not associated with any actual sensory experience. This is a “memory” for what we think a substance should taste like based on our factual knowledge about the substance. For example, when someone says “this cracker tastes like sawdust” it is highly unlikely that they have ever eaten sawdust. Instead, the dry taste of the cracker in their mouth activates the language areas of their brain for words like “dry”, “powdery”, and “woody”, and the brain identifies an item which seems consistent with these qualities: sawdust. In this case we are not remembering an actual sensory experience we had in the past, but rather generating a label based on our knowledge. I think that this happens a lot with cigars too…how many of us have actually chewed on a piece of cedar? We are more likely triggering a representation of what we think cedar would taste like if we actually tried it. Mental representations of what substances should taste like are stored in the language areas of our brain, which are located on the outside of our brain in the temporal lobe.

It has been shown that a mental representation of this type can actually interfere with memories generated from actual sensory experiences, an effect called verbal overshadowing. For example, as wine-tasters read more and more about the types of flavors associated with different wines, this knowledge can actually override their actual sensory experiences when tasting a wine (Melcher & Schooler, 1996). This also likely occurs with cigars. For example, as you read more and more reviews telling you that a certain type of wrapper produces a cedar flavor, the mental representation of “cedar” might get immediately activated when you begin tasting wood flavors in a cigar, possibly blocking a real taste memory for the actual flavor you are experiencing.

?Flavor Identification
?One of the main reasons “verbal overshadowing” occurs is that it is very difficult for us to describe the sensory experiences we get from taste and smell. Applying descriptions and labels to the flavors we are experiencing is called flavor identification, and it’s the next stage in the process of describing cigar flavors.

As I look at the cigar sitting in my ashtray right now, I can think of dozens of words to describe the visual sensations I am observing: “chocolate brown”, “smooth”, “torpedo-shaped”, “thick ring gauge”, “veiny”, “white ash”, and “red and gold banded”. On the other hand, I can only generate a couple of words for the flavor: “sweet” and “nutty” (and I am far less confident in the accuracy of these). This is in a large part due to the fact that unlike vision and hearing, the brain areas involved in flavor sensations are not well connected to the language areas of our brain. The flavor areas are heavily linked with the emotional parts of our brain. For example, it has been found that one of the early signs of clinical depression is a loss of the sense of taste. This occurs because the brain chemicals serotonin and noradrenaline, that are found in lower levels in depressed patients, play a crucial role in the areas of our brain involved in the senses of taste and smell. When people are given antidepressants, which raise the level of these chemicals in the brain, they actually report that foods taste more bitter and sour (Heath et al, 2006). This may partially explain why the mood we are in when smoking has such a profound effect on the experience we have with a cigar. A cigar that is fantastic when smoked to celebrate a wedding (positive mood = high levels of serotonin) will often taste very different when smoked after a hard day at work (negative mood = low levels of serotonin) because the chemical levels in the taste and smell areas of our brain will be different. Returning to flavor identification; because we have difficulty converting our experiences with smell and taste into words, we often rely on the factual knowledge of what a substance should taste and smell like leading to “verbal overshadowing”.



The memories we have of flavors are complex, often emotion-laden, and can be very difficult to verbalize. Furthermore, an individual’s catalog of memories that are used for flavor recognition and identification during cigar smoking, will vary greatly from person to person depending on both the number of different cigars we have tried and our non-cigar smoking experiences (e.g., type and quantity of foods tried). Some cigar smokers have a “Sears catalog” of experiences to browse through while others have only a sales flyer. Our ability to use this catalog will also vary -- some cigar smokers can easily find the “page” they want (effortlessly distinguishing flavors in a cigar), while others don’t even know what they are looking for. Fortunately, the quality and quantity of our flavor memories and our ability to access them are all things that can be improved – a topic that I will discuss in the next article in this series on distinguishing flavors in a cigar.


References

Heath, T. P., J. K. Melichar, et al. (2006). Human taste thresholds are modulated by serotonin and noradrenaline. Journal of Neuroscience, 26, 12664-12671.

Melcher, J. M. & J. W. Schooler (1996). The misremembrance of wines past: Verbal and perceptual expertise differentially mediate verbal overshadowing of taste memory. Journal of Memory and Language


Rob Gray is Stogie Fresh’s resident “Cigar Science Guy.” He is an educator, researcher and writer. Rob conducts research in Human Factors Psychology at Arizona State University.

Rob is a regular contributor to the Stogie Fresh Cigar Journal.

The Critical Difference: Premium Cigars vs Cigarettes

By David Diaz, Ed.D.

Introduction

This past year, at the annual board of directors meeting, the membership of the Retail Tobacco Dealers of America (RTDA) decided to change the name of the organization. The membership voted to adopt the name International Premium Cigar and Pipe Retailers association or, the IPCPR. Recognizing the reality and strength of the current anti-tobacco movement, the organization felt it was necessary to better represent the focus of the organization and make clear its distance from cigarettes and even machine-made cigars. After 75 years of existence, the organization conceded that the generic reference to “Tobacco” in the name of the organization could refer to any type of tobacco and was too closely associated with, or better, maligned by, cigarette tobacco.

There are, indeed, many differences between premium cigars and cigarettes. The main purpose of this article is to compare cigarettes and cigars with respect to construction and contents. In describing the fundamental differences between cigarettes and cigars, I also hope to elucidate how these differences are related to the potential for addiction, toxicity, and disease, and to describe how we as cigar smokers might lower our risk for all kinds of health conditions, diseases and early death.


Historical Sketch

Public interest in the dangers of cigar smoking has been spurred by many scientific publications, but none were more historic or groundbreaking than the first report to the U.S. Surgeon General on smoking and health (U.S. Public Health Service, 1964). The Surgeon General’s report portrayed moderate cigar smoking (less than 5 cigars per day) as having nearly the same low risk of early death as for non-smokers and started a debate that still rages to this day.

Cigar consumption had languished since the introduction of modern blended cigarettes in 1913 and suffered further negative effects due to the Great Depression and World War I (National Cancer Institute, 2000). The Surgeon General’s 1964 report warned of the disease risks associated with smoking cigarettes and probably did much to encourage the increased consumption of cigars. What was written about cigars in the report was positive: “The death rates for men smoking less than 5 cigars a day are about the same as for non-smokers. For men smoking more than 5 cigars daily, death rates are slightly higher.” Given these remarks, cigars were likely viewed as a safer alternative to cigarettes.

Encouraged by the favorable remarks regarding cigars in the Surgeon General’s report and favored by a loop-hole in the 1969 law that banned cigarette (but not cigar) advertising, the cigar industry began television advertising for small cigars (i.e., cigarillo’s). The sales of cigars increased dramatically until 1973 when a subsequent T.V. advertising ban restricted the advertising of cigars. This started a decline in the popularity of cigars that lasted 20 years. However, in 1993, fueled by a public interest in wealth, success and the finer things in life, Cigar Aficionado magazine hit the newsstands and created even more interest in cigars and cigar smoking and helped pave the way to the “cigar boom” of the mid-1990s.

This modern popularity of cigars has prompted government and related health organizations to ask and investigate several important health questions related to cigars: Who is using cigars? What are the health risks of cigar smoking? Are premium cigars less hazardous than regular cigars? What are the risks if you don't inhale the smoke? What are the health implications of being around a cigar smoker?

Intense scientific scrutiny of cigars has led to the appearance of countless studies and published papers and has shaped current public opinion. Subsequent research has not been as favorable toward cigar smoking as was the first Surgeon General’s report. Cigars have now been lumped together with cigarettes and other tobacco products with regards to disease risk and have suffered similar fates with respect to anti-smoking legislation. But is this really a fair assessment?


Cigars and Health

First let me say that cigar smoking is not a healthy activity. Anybody who thinks it is probably missed out on the common sense gene. We don’t smoke cigars because they’re healthy. We do it because we personally enjoy them, because smoking cigars with friends and acquaintances is a great social or celebratory activity, and because collecting cigars and their accoutrements can be a fun and interesting hobby. That said; cigar smoking doesn’t necessarily have to translate into high risk for morbidity or mortality.

Cigar smoking is a lot like eating food and drinking alcohol. The risk of eventual disease is related not only to what you consume, but how much you consume. Eating a hamburger with French fries and a Soda is unlikely to lead to disease. What leads to poor health and eventual disease is eating that same meal every day for a period of many years. So, for example, while heavy alcohol consumption can give rise to various diseases, moderate alcohol consumption may have no effects, or even beneficial effects on health. Those who smoke 1-2 cigars per day will likely experience lesser negative effects than those who smoke 4-5 cigars per day. Plus, many cigar smokers report that sitting and enjoying a fine premium cigar provides them opportunities for regular diversion from the stresses of life, time to reflect and refocus, relaxed social activity with friends and family, and a satisfying intellectual activity consistent with an engaging hobby. Such activities have been shown to reduce stress and improve overall health.

The process of assessing the risk of suffering from a disease as a result of cigar smoking is often based on some form of odds ratio that may, or may not, successfully predict an outcome. For those of you who play poker, you would probably realize that, even though the odds favor you if you hold a straight, you might still lose to a person who holds a straight flush. On the other hand, you may only hold a pair of 10s, and still win. There are way too many factors, in both poker and health, to accurately predict how every situation will turn out. That is why most research on the effects of smoking and health report their conclusions in terms of averages and probabilities.


Differences Between Cigars and Cigarettes

Processing differences
For the purpose of our discussion, when I talk about a cigar, I am referring to a premium cigar. A premium cigar is one that uses 100% tobacco and does not contain, non-tobacco products like reconstituted tobacco. I will not be referring to short filler or machine rolled cigars, only to long-filler cigars whose tobaccos have been fermented and aged naturally (i.e., without additives) and are totally hand-made products.

A cigarette can be defined as “a tobacco product that is wrapped in paper or other substance that does not contain tobacco” (NCI, 2000). The typical US-made cigarette contains a blend of heat-cured and air-cured tobaccos, but the tobaccos are not fermented. This is one of the fundamental differences between cigarettes and premium cigars. Premium cigars are air-cured and undergo an extensive fermentation process.


Above: Inside of a cigar tobacco curing barn

The tobacco curing process involves hanging green leaf tobacco inside temperature and humidity-controlled barns. This will eventually dry the tobacco leaves and turn their color from green to brown. Subsequent to curing, cigar tobaccos are fermented. Fermentation involves stacking the tobacco leaves in large piles called, “pilones,” which are repeatedly torn down and restacked until the leaves have achieved the proper state of flavor and aroma. The tobaccos are basically “cooked” in the pilones, which are carefully monitored for temperature. It is during fermentation (“sweating”) that cigar tobacco is reduced in protein, sugars, phytosterols and polyphenols (Baker, F., et al. 2000). Fermented tobacco is also reduced in nicotine by about a third and ends up slightly alkaline (i.e., with high pH). Cigarette tobacco, which is not fermented, loses some of its nicotine during curing, but doesn’t lose the extra nicotine that cigar tobacco loses during the fermentation stage.


Above: a large “Pilón” being assembled in the fermentation warehouse

The process of fermentation is not completely beneficial, however. Although fermentation does serve to reduce the amount of nicotine in the tobacco, this benefit is partially offset by the introduction of some toxic and carcinogenic compounds that are formed during fermentation. The high nitrate levels in cigar tobacco eventually form nitrosamines (nitrites are reduced to N-nitrosating nitrite, which then reacts with amines to form nitrosamines). Two other tobacco-specific carcinogens (NNN and NNK) are also formed during fermentation (Baker, 2000).

Manufacturing differences
Major differences also exist between cigarettes and cigars at the manufacturing level (Figure 1). A finished US cigarette contains only 50% tobacco, which is treated with sugar to mask bitterness and enhance absorption. Another 30% is reconstituted tobacco (RECON), which is made from stems and tobacco from factory leftovers. RECON is shredded, emulsified and sprayed on a paper substance that is finely chopped before being added to the cigarette blend. A final 20% consists of expanded tobacco (tobacco product that has been expanded with carbon dioxide) and reclaim (cigarettes that have passed their prime and are sent back to the factory). The cigarettes are then rolled into paper and most (97%) are fitted with a filter made of cellulose acetate.

Figure 1. Comparison of contents of cigarettes vs. premium cigars (Tobacco, 2006)

It is well known that flavor additives are used in cigarettes to reduce bitterness. Plasticizers, like glyceryl triacetate and triethylene glycol triacetate, are also added to the filters of cigarettes, where they function to reduce nicotine delivery and improve the mechanical efficiency of the filter.

Potential for toxicity and abuse
The chemistry of cigar tobacco is not as established as that of cigarettes. Depending on whom you are referencing, processed tobacco contains between 3000-4000 different compounds. Most of these compounds are present in green tobacco leaf, but some are also formed during curing, fermentation and aging. (NCI, 2000). Though only a portion of these compounds have been identified in cigar tobacco, it is likely that, prior to processing, the contents found in cigar and cigarette tobacco are similar (Baker, 2000). What have not been adequately reported are the different levels of concentrations of compounds present in cigar and cigarette tobacco, and the difference in chemical additives used while growing and processing the plants.

Wald and Watt (1997), in a study of the effects of switching from cigarettes to cigars or pipes, noted that regular cigarette smokers consumed a greater total volume of tobacco than regular cigar smokers. They also concluded that the total volume of tobacco smoked by subjects in their study was the most significant factor responsible for the increased risk of dying from heart disease, lung cancer and chronic obstructive lung disease (COPD). While cigarette smokers have been shown to increase their consumption of cigarettes over time, cigar smokers “maintain patterns of intermittent use and smoke fewer cigars per day than is seen in cigarette smokers” (NCI, 2000). Thus, based on the risk factor of total consumption of tobacco, cigar smokers are most likely at lower risk for heart and lung disease than cigarette smokers.

Nicotine is the primary psychoactive ingredient in tobacco and represents the component most likely to be abused. Though the nicotine levels in cigar tobacco are lower than in cigarette tobacco when measured per gram of tobacco (possibly due to the effects of extended fermentation), the total nicotine in any given cigar can vary from an amount equivalent to a single cigarette, to the quantity generated by a pack of cigarettes, or more (Blake, 2000), depending on the size of the cigar. Today’s trend is toward larger cigars, which likely contain the nicotine equivalent of several cigarettes.

Another important factor in the delivery of nicotine, as well as the delivery of other toxins and cancer-causing agents, is the manner in which a person smokes. The difference in composition of cigarette versus cigar tobacco is likely the cause of the differences in smoking patterns. Cigar smoke is alkaline (i.e., has a higher pH relative to cigarette smoke) and as a result is difficult to inhale without severely irritating the respiratory airways. The nicotine produced in a high pH environment is termed “free nicotine” and is a type that more readily absorbs through the mucous membranes of the mouth. Thus, cigar smokers can deliver a substantial amount of nicotine to the brain via transport through the oral mucosa. However, the rate of delivery is slower.

Cigarette smoke, on the other hand, is mildly acidic, making it much easier to inhale and produces a type of nicotine that is termed “protonated.” Protonated nicotine is not readily absorbed through the oral mucosa and must be inhaled to produce substantial nicotine delivery.

The practice of inhaling smoke has been shown to increase the rate of delivery of nicotine to the brain. On the other hand, nicotine absorption to the brain is slower when nicotine is absorbed through oral mucosa. The ability of any drug to bring on addiction appears to be related to the speed with which its messages are delivered to the brain. The more quickly the brain feels the effects of what the body takes in, the more easily it is able to connect/associate this action with the reaction of pleasure. Though both cigarette and cigar smoking can deliver substantial amounts of nicotine to the brain, if the speed of ingestion is a more important factor when it comes to nicotine addiction, then cigar smokers who do not inhale will be at a lower risk of suffering nicotine dependence.

Furthermore, while the vast majority of cigarette smokers report that they inhale the smoke into their lungs, the majority of cigar smokers who have never smoked cigarettes say that they never inhale (NCI, 2000). Cigar smoke is often partially inhaled by current and former cigarette smokers (Baker, 2000) who seem to be unable to break themselves of the habit of inhaling. Cigar smokers who inhale, particularly those who smoke several cigars per day, have a higher risk of suffering from several diseases. However, non-inhaling cigar smokers tend to have lower rates of coronary heart disease, COPD and lung cancer, than either inhaling cigar smokers or cigarette smokers (NCI, 2000).

Mainstream smoke, which is the smoke pulled through the burning cigar or cigarette and taken into the mouth and lungs, delivers its constituents directly to the oral mucosa and the lungs (if inhaled). In most cases, cigarettes filter the contents of mainstream smoke, before they make contact with the mucous membranes and the lungs. However, cigar smokers have more direct contact with the tobacco. Since there is no filter on a premium cigar, the moistening of the tobacco with saliva found on the lips and tongue, facilitates the extraction of nicotine into the oral mucosa. Further, the tars in cigar tobacco tend to concentrate toward the head of the cigar as the smoke progresses, accumulating more tar at the point of entry into the mouth.

The lungs and oral mucosa of cigarette and cigar smokers serve as filters, in a sense, since a certain portion of the constituents of the tar and particulate matter of smoke remain in the body. Some of these chemicals affect the mouth and tongue directly, some are swallowed and affect the esophagus and stomach, and the rest is inhaled and exhaled where it will affect the lungs and nasal mucosa. No matter what pattern of smoking one chooses, the body will absorb and filter some of the constituents of cigar smoke.

Besides nicotine, carbon monoxide, benzene, benzo(a)pyrene and ammonia are found in high quantities in both cigarette and cigar smoke. However, these chemicals are most dangerous when inhaled into the lungs as a part of mainstream or sidestream smoke.

Another factor that should be considered by cigar smokers is the type of tobacco used in making a cigar. Tobacco that comes from the highest part of the plant is called ligero. The ligero stays on the plant longer before it is primed (systematically removed), thereby increasing its exposure to nutrients from the soil. As a result, ligero tobacco is more full in flavor and possesses more nicotine. Cigar-makers, who want to blend a stronger cigar, will often use more ligero in the blend.

Non-inhaling cigar smokers receive high smoke exposure to the mouth and tongue. There is also particulate matter in their saliva, which they swallow. Thus, cigar smokers, even though they do not inhale, may have increased risk of cancers of the mouth and esophagus.


Environmental Toxicity

As noted earlier, tobacco smoke produced by cigar and cigarette tobacco is likely to have the same or similar toxic and cancer-producing chemicals. Besides the potential danger associated with ingesting the constituents of tobacco smoke via mucous membranes and/or directly into the lungs when smoking, there is also a potential toxicity through breathing or rebreathing the pollutants in the environment. A good deal of research supports the notion that regular, sustained exposure to environmental tobacco smoke (ETS) poses a danger not only to the smoker, but also to non-smokers who are exposed to the same environment.

The major difference in the contribution to environmental toxicity between cigars and cigarettes is size. A standard US-made cigarette usually has less than one gram of tobacco and is smoked within 7-8 minutes. A large cigar, depending on the length and ring gauge, may contain between 5-17 grams of tobacco and is smoked over the course of 60-90 minutes. Though cigars may produce similar ETS per minute compared with cigarettes, they continue producing ETS over a longer period of time. The contribution of ETS by a single cigar will be much higher than by a single cigarette.

There are two primary sources that contribute to ETS. Sidestream smoke (i.e., that which comes off the burning end of the cigar or cigarette) is the major contributor. Exhaled smoke, whether it is first inhaled or simply taken into the mouth or retrohaled, is the second contributor to ETS. Given the earlier discussion of the effects of inhaling cigar or cigarette smoke, it would seem prudent to avoid regular and/or sustained environments where ETS is high.


Conclusions

Cigar smoking will always carry some level of risk. But there is also risk associated with many of our daily activities; from eating and drinking to driving and flying, there are many things that we do that could potentially kill us. On the other hand, cigar smoking can be enjoyed with only a low to moderate level of risk, if one observes some or all of the following recommendations:

Smoke premium, handmade cigars that have been well cured, fermented and aged. The best premium smokes have gone through extensive fermentation and aging and are not laced with harmful additives. The fermentation process has been shown to reduce nicotine and other harmful chemicals.
Smoke in moderation. The total volume of tobacco consumed has been shown to be the most important factor contributing to the risk of disease. Therefore, it would be wise to moderate the total number of cigars that you smoke to no more than 1-2 per day. Smoke less, but better.
Don’t inhale. Inhaling mainstream smoke will likely increase your risk of nicotine addiction and will increase your risk of suffering from coronary heart disease, lung cancer and COPD.
Don’t chew your cigars. Chewing will cause a higher level of accumulated tars to pass into the mouth where they can more substantially affect the oral mucosa and esophagus.
Smoke outdoors or in well-ventilated areas. Cigar “Smokers,” “Herfs,” and special events should provide opportunity for inducing fresh air into the environment, or removing smoke-filled air, or both. My personal practice has been to smoke outside whenever possible. However, those who must smoke indoors should provide plenty of air circulation. The use of fans, open windows, air-ventilation systems and/or air purifiers should help to reduce the concentration of ETS.


References

Baker, F., Ainsworth, S., Dye, J., Crammer, C., Thun, M., Hoffmann, D., Repace, J., Henningfield, J., Slade, J., Pinney, J., Shanks, T., Burns, D., Connolly, G., and Shopland, D. (2000) Health risks associated with cigar smoking. JAMA, 2000; 284: 735-740.

National Cancer Institute (July 7, 2000). Cigars: Health effects and trends. Bethesda, MD: US Dept of Health and Human Services. Public Health Service. Smoking and Tobacco Control Monograph No. 9. NIH Publication 98-4302

Tobacco. Writer, Sean Dash. Nov 8, 2006. DVD. The History Channel, 2007.

U.S. Public Health Service (1964). Smoking and Health: Report of the Advisory Committee to the Surgeon General of the Public Health Service. PHS Publication No. 1103. Rockville, MD: US Department of Health Education and Welfare, Public Health Service, Centers for Disease Control.

Wald, N. J., and Watt, H. C. (1997). Prospective study of effect of switching from cigarettes to pipes or cigars on mortality from three smoking related diseases. BMJ 1997;314:1860 (28 June).


David Diaz is the president of Stogie Fresh and the editor of the Stogie Fresh Cigar Journal. He has served as an educator, researcher and writer and has taught in the Health Education and Health Science field for nearly 30 years. He possesses an earned doctorate from Nova Southeastern University.

Distinguishing Flavors in Cigars: Are you a Supertaster?

By Rob Gray, Ph.D.

Part of the enjoyment of cigar smoking involves seeking out and finding cigars that we really like. It is helpful if we can describe the body, flavors and aromas in cigars so we can match those descriptions to our own taste preferences. In the end, these descriptors can be useful in finding other cigars we might like and guiding our future purchases.

Why are some people better than others at picking out the different flavors in a cigar? How does one improve this ability? This article is the first in series that will explore detecting flavors in cigar smoking. Making a distinction between flavors like cedar or leather in a cigar can be thought of as a three-stage process that is illustrated below.

The first stage, flavor detection, involves the receptors on your tongue (the taste buds) and in your nasal cavity (the olfactory epithelium) interacting with the molecules presented in the tobacco and in the smoke. When these molecules contact the receptors a pattern of electrical signals is then sent to memory areas of your brain. During the second stage, flavor recognition, your brain looks for a match between the flavor you are currently experiencing and one you have experienced in the past (stored in memory). In the final stage, flavor identification, the language areas of the brain spring into action and generate a label for the flavor you are experiencing. For example, “That tastes like bitter chocolate”, is a label for a flavor memory. A person can create such a label based on their prior consumption of bitter chocolate. It is fairly common for us to have difficulty with flavor identification because most of us do not have a good vocabulary for describing flavors and do not have a lot of practice at doing it. This can lead to a “tip of the tongue phenomenon”: the feeling that you know you have tasted a particular flavor before but just can’t get the name out.

Differences in sensitivity at each of these three stages can account for variations in the ability to pick up flavors in a cigar from smoker to smoker. In this article, I focus on stage 1 – in particular individual differences in the anatomy of our taste buds. Research in this area has shown that some people are much more sensitive to the molecules present in things we consume.


What is a “Supertaster”?

Research by Linda Bartoshuk at Yale University (Prutkin, J., V. B. Duffy, et al., 2000) has shown that there are large differences in the number and density of taste buds on the surface of the tongue and mouth from person to person. About 25% of the population have an abnormally large number of taste buds and have been dubbed “super-tasters”. You are more likely to be a “super-taster” if you are a woman: 35% of females are “super-tasters” vs. only 15% of males. “Super-tasters” get stronger sensations from sweet and bitter foods and get more burning/pain from spicy foods. For example, it has been shown that “super-tasters” tend to dislike grapefruit juice more than other people. Another 25% of the total population have an abnormally small number of taste buds and have been dubbed “non-tasters”. It has been shown that “non-tasters” can chug a glass of bitter liquid that makes a “super-taster” gag. The remaining 50% of people are “normal tasters”. The most common method for identifying the different type of tasters is to have them drink the chemical 6-n-propylthiouracil (called ‘PROP’ for short) and rate its bitterness. As can be seen in the figure below “supertasters” find this substance to be unbearably bitter while “non-tasters” do not detect any bitterness at all.



These differences have now been linked to the expression of one dominant allele (genetic code) on our DNA, called “T” for short. It works pretty much the same way as your eye color. People with two recessive alleles, tt, are “non-tasters”. People with one of each, Tt, are “normal tasters”. And people with two dominant alleles, TT, are “super-tasters”. So, like eye color, you are likely to have tasting traits that are similar, but not necessarily the same, as your family members.
How do you know if you are a “super-taster”? There is a fairly simple test that you can do to find out. To illustrate how this is done I will describe the results for myself and my wife Tyra. From our eating habits we went into this test with the assumption that I was a “non-taster” or “normal taster” while she is more likely a “super-taster”: I will eat just about anything including incredibly hot and spicy foods while she is more of a picky eater.


The Super-taster Test

What you will need:
Blue food coloring (available in the baking section of most grocery stories)
Cotton balls
A piece of white paper with a 0.5” diameter circular hole cut in it
A high resolution digital camera. Try using your macro feature.
Someone to take the photographs



Steps:
1) Dip a cotton ball in the food coloring and spread it all over the tip of your tongue. Swirl the coloring around in your mouth and then spit it out. Give your tongue a few seconds to dry.

2) Press the paper against the tip of your tongue so that your tongue sticks through the hole in the paper.

3) Have someone else take a picture. Or alternatively you can have them hold up a magnifying glass to it.

4) From the photo or using the magnifying glass count the total number of pinkish, blister-like bumps (see picture below) on your tongue that you can see through the hole in the paper. These are called fungiform papillae and each one has a taste-bud on top of it.
http://en.wikipedia.org/wiki/Taste_bud

Scoring:
15 bumps or less = “non-taster”
between 15 and 35 bumps = “normal taster”
35 bumps or more = “super-taster”


Results

Here is my photo. The large pink bumps are what we are looking for.



I have a total of roughly 22 papillae on the tip of my tongue (marked with black circles in the bottom image) which puts me at the low end of a “normal taster”. [Note: the image I used to count was much clearer than the one shown here.]

Now here is Tyra’s photo. You can see right away she has a lot more papillae…



… a total of roughly 34 which puts her on the high end of “normal” and just below a “super-taster”. So it looks like our initial impressions based on our eating habits turned out to be pretty accurate.


What does this mean for cigar smoking?

A good way to conceptualize this is to think of it in terms of vision….a “non-taster” or “normal taster” has a more blurry perception of flavor than a “super-taster”. As a “normal taster”, I will not be as sensitive to the fine details as an eagle-eyed “super-taster”. In terms of cigars, I think the research suggests that “super-tasters” would be more sensitive to the spicy/peppery flavors in some cigars and would be better able to pick up the very subtle flavors. They also will be more sensitive to the bitter ammonia flavors you get from low-quality cigars. So being a “super-taster” is not always a good thing…you may be overpowered by some really full-flavored/strong cigars that taste okay to a “non-taster”. And, of course, it goes without saying that you can enjoy cigars no matter what type of taster you are, though your preferences for different cigars will likely be related to your “taster type”.

Taster types can, in part, explain why reviews of the same cigars by different people can produce widely different results and reactions, and why it is important to find a reviewer who seems to share your preferences in cigars. The bottom line is that there are genetic differences in our “tasting anatomy” that will lead to individual differences in the ability to detect subtle flavors in a cigar.


Reference

Prutkin, J., V. B. Duffy, et al. (2000). Genetic variation and inferences about perceived taste intensity in mice and men. Physiology & Behavior 69, 161-173.


Rob Gray is Stogie Fresh’s resident “Cigar Science Guy.” He is an educator, researcher and writer. Rob conducts research in Human Factors Psychology at Arizona State University.

Rob is a regular contributor to the Stogie Fresh Cigar Journal.